E-commerce The awareness regarding the power of online/social media tools have also reached the boardroom
of many companies. And suddenly it becomes priority number one; to do "something" with
social media. Budget is freed up, directors are receiving targets to do "something" with
social media. Too bad that managers and directors today, have been brought up in another
area. The majority is @-litterate; desperately trying to capture the value of social media
by using traditional business case tools.
Social media is not just a new channel, but influences the complete customer journey: from
purchase to usage, from usage to service and to finally reconsidering renewal or another
purchase. It is an integrated value throughout the whole business chain.
Increasingly the aspect to integrate and manage E-commerce/social media in the overall
business plan became important in my work. In soms projects this even became my major assignment.
I became from @-litterate to hungry to embrace this fast moving, exiting new dimension
of selling, acquiring, creating intimicy - tool. I combine my classic strategic marketing
skills and leadership with my understanding for social media and the patience to learn,
to listen and give room to what's new in this rapidly changing, innovative field. I offer
to connect the boardroom to young inspring insight and vice versa. And create an up-to-date
integrated business plan and lead this to execution.