Creating new product market
combinations Marketing is not solely marketing
communication; in fact it starts with finding market (niches) against
company potential while quantifying risk and benefits. All gathered in
a business plan and business cases. Aiming to create a vision that
appeals to heart and mind.
Examples of designing succesful product market stategies: Creating
the new brand for Online banking Freo (Rabobank Group/De Lage
Landen), Entering the new market segment SME in the utility sector
(Dong Energy), Creating a E-commerce roadmap covering back-office
to end-customer (Essent)